About Us
Centellian24 is a pharmaceutical heritage derma-cosmetic brand developed by Dongkook Pharmaceutical, backed by over 60 years of research. Its core ingredient, TECA (Titrated Extract of Centella Asiatica), is derived from “tiger grass,” historically known for its skin-healing properties and the foundation of Korea’s iconic Madecassol ointment. The hero product, Madeca Cream Time Reverse, has sold over 90 million units globally, demonstrating strong consumer trust and repeat purchase behavior. The brand focuses on barrier repair, firming, and anti-aging—key concerns driving today’s skincare consumer.
Centellian24 is not trend-driven K-beauty; it is positioned around standardized actives and clinically supported performance, aligning with the U.S. shift toward science-backed skincare. Since entering the U.S. within the past 1–2 years, the brand has seen rapid growth across digital and retail channels.

